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Aimbell Publications

This study explores the role of mobile journalism in enhancing awareness of crimes against women. Using a quantitative research design, data was collected through a structured survey with 100 respondents, employing Likert scale questions to gauge perceptions on mobile journalism’s effectiveness, its influence on public perception.
This study examines the impact of advanced marketing strategies and Information and Communication Technology (ICT) tools on the agricultural sector in India, focusing on their role in enhancing market reach, price realization, customer engagement, and overall marketing efficiency. A quantitative approach was employed, utilizing a questionnaire.
Green finance is the solution for accomplishing contract between the economy and nature. This study explores the multifaceted realm of green finance, focusing on its impact on sustainable development and identifying barriers to its effective implementation. The research begins with a comprehensive review of the concept, definitions.
In the banking business, the advent of digital transformation has brought about significant changes in operational processes and staff responsibilities, hence introducing a range of potential advantages and obstacles. The primary objective of this research is to examine the effects of digital transformation on employee engagement within……
The objective of this research is to analyze the progression of risk management within the banking industry in India, with a specific emphasis on the profound effects of the liberalization and deregulation measures implemented in 1991. The analysis delves into many classifications of risk, encompassing credit, market, and operational risks, with specific emphasis.
This study explores employee attitudes toward Human Resource Development (HRD) in Micro, Small, and Medium Enterprises (MSMEs) in Gujarat, India, focusing on the challenges and opportunities associated with HRD initiatives.