Madhavi
Assistant Professor, Management, AKTU/RITM, Lucknow, Lucknow, UP
This study examines the impact of corporate social responsibility (CSR) initiatives on organizational performance from a global management perspective, using a quantitative research design. Secondary data from global CSR databases, financial reports, and sustainability indices are analyzed to assess the relationship between CSR engagement and performance indicators such as profitability, market value, and operational efficiency. Results show a significant positive association between CSR and organizational performance, with the strength of this relationship influenced by industry, country, and institutional context. Regression and structural equation modeling indicate that CSR enhances strategic decision-making, operational resilience, and financial outcomes, while factors like industry type and institutional quality moderate these effects. The research also highlights increased firm alignment with global CSR standards, including investment in ESG practices, digital transformation, and governance reforms. These organizational responses support CSR objectives and improve financial sustainability and market competitiveness. The findings underscore the strategic importance of CSR in driving resilience and transformation, offering insights for managers, policymakers, and investors. This study contributes to the discourse on sustainable business practices and global competitiveness, emphasizing context-sensitive strategies and ongoing CSR impact monitoring.