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Campus Resilient Digital Commerce: An Action Research Study on Infrastructure Deficit Mitigation for University SME Retailers in Nigeria

JGMP
Citation: : Obiadi Chinedu Martins (2026). Campus Resilient Digital Commerce: An Action Research Study on Infrastructure Deficit Mitigation for University SME Retailers in Nigeria, Journalof Global Management Perspectives, 3(1), 001-013

Author

Obiadi Chinedu Martins
Master’s Research Student (Post Graduate), School of Management (Master of Science), Asia e University, Subang Jaya, Selangor, Malaysia

Abstract

This study investigates infrastructure gaps within digital commerce in university-based SME retail businesses in Nigeria, focusing especially on power supply stability, internet connectivity, and digital resilience. Secondary action research was applied through the use of the World Bank Nigeria Enterprise Survey 2014-2015, the Nigerian Communication Commission (NCC) statistics, National Bureau of Statistics (NBS) data and literature on Nigerian SMEs. Descriptive analysis involving frequency counts, percentage counts, comparative analysis and graphical representation was employed in investigating infrastructure problems and its effects on SMEs’ activities. It can be noted from the results that power supply is a much bigger problem compared to telecommunication, as 76.4% of the establishments suffer from power disruptions and 51.2% view electricity as a serious and very serious constraint. Also, digitalization in the form of use of email and company’s website is underdeveloped, as only 27.1% and 19.5% respectively use them. On the other hand, recent national statistics show that there has been considerable development in the provision of Internet connectivity, offering potential for digital commerce among SMEs. This paper, thus, constructs a resilience model for action, which relates to infrastructure inadequacies, disruption of operations, mitigation approaches, digital resilience and business continuity. From the findings, the use of alternative power supply, connectivity choices, digital payment, online customer communication, flexibility and backups can help SME retailers at universities build digital resilience.

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Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.
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